Programmatic Economists

The Programmatic Technician reports to the CEO.

RESPONSIBILITIES
 

  • Understand performance objectives and develop successful strategies to meet them●  

  • Manage programmatic buying across key brands

  • Setup and launch campaigns

  • Proactively optimize for maximum performance and delivery against defined goal

 

Problem Solving

  • Liaise and consult with data science team on audience segmentation

  • Troubleshoot issues using root cause system

  • Communicate and inform early and often, responding rapidly to dynamic conditions

  • Develop and deepen relationships with data, inventory, and platform vendors on a consultative basis

  • Keep daily tabs on industry trends and serve as a subject matter expert by informing the wider team

 

QUALIFICATIONS

  • Minimum 2 years of experience in the online/digital space, with direct experience in RTB programmatic buying using DSP and DMP technology platforms.

  • Preferred background in math, economics, sciences, statistics

  • Exhibit proven technical and analytical aptitude, with a curiosity for testing new tools 

  • Ability to demonstrate time management and deliver timely results on owned projects  

  • Effective communicator and collaborator

  • Proficient in Excel, and non-Excel analytics (e.g. Tableau) with demonstrated ability to learn, organize and consolidate multiple data sources for analysis into clean, storytelling visuals

  • Solution-oriented with a very keen eye for details 

HIRING PROCESS

1.    Apply
2.    Answer our 2 short essay questions
3.    Take 10 online question math test
4.    Face-to-face case interview
5.    Team / Peer final interview

 

EDUCATION


●    Bachelor’s degree in Economics required.

 

Role Objectives

Campaign Management
Assumes full ownership of programmatic programs from ideation and planning, execution, analysis and optimization.
Leverages expertise within programmatic media buying to work in collaboration with partner agencies to develop cohesive campaign approaches and learning agendas that will impact future marketing campaigns.
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps management apprised of opportunities, potential risks and other key nuances which affect the health of marketing initiatives

Project Management
Manages the daily work flow of all client programmatic programs, including initiation and management of projects across departments
Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
Understands programmatic optimization best practices and articulates knowledge and client deliverables effectively
Exhibits excellent communication skills and creates and delivers effective client presentations
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs

Team Work & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Assists in training, mentoring, and developing team members
Motivated to step outside of campaign work and manage projects that will benefit the broader team, team culture, and personal/professional development.

Process Improvement
Familiar with process mapping and optimizing operational workflows to mitigate risks while reducing time to market
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group


Minimum Qualifications

Bachelor's degree, concentration in business, marketing, or advertising preferred
4-6 years of Digital Media experience. Hands-on experience with Programmatic Media Buying, Direct Marketing, or Paid Search. Experience within Financial Services Industry a plus.
Proficient in advertising technology platforms and tools including Demand-Side Platforms, Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution and Measurement
Demonstrated problem solving and project management skills
High competency level in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks