Lemonade Project | PROJECTS

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PROJECTS

Quo Vadis Newsletter — The most anticipated programmatic news

PrograMADic: The Musical

Take a comical musical journey into the folly of programmatic advertising. You are the product.

Coming to The Westport PlayHouse in 2024!

Petri Dish Supply Chain Experiments — Brand client project scopes outside of programmatic-as-usual

GAPA — Generally Accepted Programmatic Accounting (launching 2023)

Lemon Market Paper Next Iteration — (collecting data, figuring it out)

Walled Garden Gravity — Econometrics model to value data assets and predict data trading partners (WIP)

Quodmelius — Application to make better decisions about anything (under development)

RESEARCH

Programmatic Lemon Market Game (working research paper)

How Marketers Think About DSPs With Incomplete Information (research paper)

ADVISORY

Adslot (ASX:ADS) — Non-Exec Board Director, direct buying and collaboration platform

Watercooler —The cure for streaming boredom

C1X — Tech stack solution for retailers

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